Appointments in Exchange are equivalent to event occurrences in E2H. You can use regular meetings and appointments or you can create “All Day” events.
The start and end times will determine the main event start/stop period.
You can also include additional metadata for E2H in the description of the appointment:
{setup:xx} = this event includes a setup time of xx minutes in advance of the start of the event
{teardown:xx} = this event includes a teardown time of xx minutes after the end time of the event
{exclude:true} = exclude the event from showing in E2H
Note: you can separate multiple items by comma. E.g. {setup:5, teardown:0}